TINDER

From pitch to launching Tinder’s first ever APAC campaign – they wanted to change the way people looked at not only Tinder (a hookup app), but dating as a whole. We came up with a new APAC-wide tagline for them “Dating, but for you”, because dating looks different for everyone, but everyone dates. We made 3 short relationship films that spanned their Korea, India, Thailand, Vietnam, and Japan markets.

Chilly Chilly

LOVE & HATE

Wieden + Kennedy Seoul/Tokyo
CCO: Erwin Federizo
Creative Director: Dan Koo
Art Director: Dan Koo
Writer: Sohyun An/Dan Koo
Designer: Hui Hwang