THE MYTH
The Model Minority Myth has been heavily intellectualized and probed in academia.
It pits us against each other in order to keep us apart. And the only way to dispel the Model Minority Myth is to do exactly what it was designed to keep us against. To be together. To reclaim ourselves.
So, we made a film that shares a different kind of perspective - one from a place of humanity and empathy.
THE MYTH FILM
Wieden + Kennedy Portland
Executive Creative Director: Eric Baldwin / Ana Balarin / Hermeti Balarin
Creative Directors: Dan Koo / Titania Tran
Art Director: Dan Koo
Writer/Voice: Titania Tran
Executive Producer: Hayley Goggin / Mimi Munoz
Sr. Producer Lead: Mauricio Granado
Sr. Designer Hui Chen Ou Yang
House Mother: Jason Kreher
W+K Head of Production: Orlee Tatarka
Joint Editor: JB Jacobs
Joint Associate Editor: Ling Chua
Joint Head of Production: Catherine Liu
Composition & Arrangement: Natalie Huizenga
Audio Producer / Composition & Arrangement: Louise Woodward
Joint Executive Producer: Kathleen Russel
Senior Post Producer: Jenny Greenfield
Retouching: Frazer Goodbody / Saskia Thomson
Group Media Director: Jason Strickland / Samantha Casagrande / Kim Sizemore
Media Supervisor Philip Chiu
Associate Media Planner: Kiran Boyal
Integrated Traffic Manager: Eric Nguyen
Joint VFX Creative Director Lead Flame: Stefan Smith
Joint VFX Finish Artist: Kevin Alfoldy
Joint VFX Executive Producer: Nirad “Bugs” Russell
Joint VFX Coordinator: Zai Outlaw
PARTNERS
Biscuit Filmworks
Directors: Jackie Bao / Isaiah Seret
Managing Director / Partner: Shawn Lacy
Executive Producer: Jordana Freydberg
Head of Production: Sean Moody
Producer: Quentin Lee / Stanley Yung
Production Supervisor: Han Yan
Production Designer: Hanrui Wang
Assistant Production Supervisor: Michael B. Williams / UPM / Aaron Shershow
Company 3
Color: Tom Poole
Telecine Producer: Kevin Breheny
Music: Walker
Executive Producer: Sara Matarazzo
Executive Producer Stephanie Pigott
Senior Producer Danielle Soury
Composer: Wilson Trouve
Press
The Myth Film: Cannes Lion ‘23 Silver - Film Cultural Insight
Adcolor ‘22 Ad of the Year
One Show Film Festival - Film Craft / Best Screenplay
Webby ‘23 Winner - Documentary Short Form
Webby ‘23 Winner - People’s Voice
Art Directors Club ‘23 Merit - Motion / Film Craft
Kinsale Shark Shortlist - Film Craft / Best Documentary Direction
Ciclope Film Festival - Finalist
Creativity Top 5
Communication Arts Interview
Adweek Interview
Adage Interview
Muse by Clio Interview
It's Nice That
Agency Spy
The Drum
Shoot Online
Director's Library
Fandom