SF/NBA

You know that uncanny mind-reading moment you have with your BFF? Like when you’re silently riding together in the car, and you just know what they’re about to say? And then they say it. And then you’re like “I totally knew you were gonna say that.”

So, we took that and applied it to State Farm agents and their clients – in this case, Chris Paul.

 

INNER DIALOGUE

 

0:06'S

If you haven’t heard, the :06 is the new :15 which was the new :30.

U RDY?

ROCK, ROCK, ROCK

MODERN ART

 

PLAYOFFS

When everyone zigs, make fun of them for zigging.

DARKNESS

TEAMMATES

 

ALL-STAR WEEKEND

Then for All Star Week, you just gotta add an All Star (or three).

GAME NIGHT

 
 
 

Group Creative Directors: Eric Steele / Lance Ferguson
Creative Directors: Stephen Petronis / Tucker Loosbrock
Senior Art Director: Dan Koo
Writer: Andrew Kim