NIKE PARIS OLYMPICS

Globally, people were forgetting what Nike stood for.
Sometimes, people just need some reminding –

That winning isn’t for everyone.

We took over Seoul during the Olympics featuring one of
Korea’s most winningest athelete, An Seyoung.
Also showcasing the work done globally in and around Seoul.

ENG. TRANSLATION: WINNING ISn’T FOR EVERYONE (SEOUL TAKEOVER)

INCHEON AIRPORT TAKEOVER

REACTIVE WIN (GRAND SLAM CHAMPION)

An Seyoung is known for refusing fluff interviews – she lets her game do the talking.
This Olympic, the title of Grand Slam Champion was hanging in the balance of whether she took home Gold.
And when she won, naturally, people wanted an interview. We responded with this.

TYPOGRAPHY DESIGN

Taking Nike back to its roots also required us to create a custom typeface that was reminiscent of Nike’s iconic Futura in Korean.

Wieden + Kennedy Seoul
Creative Director: Dan Koo
Senior Art Director: Michael Kang
Senior Writer: Sohyun An/Andrew Kim
Jr. Writer: Bo Han
Designer/Typography: Hui Hwang