NIKE ASIAN GAMES

The second biggest sports world stage next to the Olympics.
Nike wanted to show the world that victory isn’t defined by judges or crowd opinion, but within yourself.
We showcase 5 of the top athletes in all of Korea and how victory is reimagined.

AN SEYOUNG (BADMINTON)

HWANG SUNWOO (SWIMMING)

Wieden + Kennedy Seoul
Creative Director: Dan Koo
Art Director: Vince Mak
Writer: Sohyun An
Designer: Hui Hwang