NBA2K16
NBA2K16 was all about being the story. So, we got a guy who’s good at telling stories to tell the story about being the story.
BE THE STORY
TWITTER AUDITION
Then, we gave a fan listening to the story a chance to become a part of the story.
MOVIE TRAILER
The story within the game got its own Hollywood-style trailer that doubled as a gameplay spot.
BOOMBOX KIT
Any director worth their salt will tell you that a soundtrack can make or break a story, and it was no different for our in-game story. So we sent out boombox kits with curated in-game soundtracks to fans & influencers.
GAME COVERS
And, of course, every story needs a good cover...
...or four.
LIMITED-TIME FREQ SHOE
Here are some Jordans.
DESIGNED A LIMITED-TIME FREQ SHOE.
NBA2K16 HOLIDAYS
Basketball isn’t always pretty. Christmas sweaters are never pretty.
Here’s a no-brainer: virtual ugly Christmas sweaters for your NBA2K16 avatars.
HAPPY HOLIDAYS FROM STEPH CURRY & ANTHONY DAVIS
UGLY CHRISTMAS T-SHIRT (IN-GAME ITEM)
Executive Creative Director: Kevin Jones
Creative Director: Cameron Harris
Associate Creative Directors: Nick Loftus / Jimbo Embry
Art Director: Dan Koo
Writer: Eric Scott
Awards
CLIO SPORTS – SOCIAL MEDIA (SILVER)
NBA2K16 "SPIKE CASTING CALL"
THINKLA – BEST SOCIAL CAMPAIGN
(IDEA AWARD) – NBAK2K16 "#BETHESTORY"